Logo design and Shopfront signage

The Finance Design Co.


The Challenge

The Finance Design co. required a brand, visual brand identity and website that portrayed the business as masterful, connected and experienced. It needed to be both professional and high-end while still being attainable and approachable.

The Outcome

A new logo, brand identity, professional stationery, collateral and website to support Julia’s professional needs as a highly bespoke finance & mortgage brokering services.

Finance and Mortgage Brokering, based in Brisbane, serving clients Australia wide.

 Scope of Work

    • Brand Foundations
    • Copywriting
    • Logo Design
    • Custom Corporate Identity
    • Stationery Design
    • Presentation Folder
    • Social Media Templates
    • PowerPoint Presentation Design
    • Website Design and Development
    • Logo Library 
    • Brand Guidlines
Logo Design for Business Coach

Our Objective

Our objective was to clearly define and understand the brand, working closely with Julia, the founder and CEO, through the client discovery and to understand the Finance Design Co’s goals, brand, vision and to identify the opportunities within their market. This process included foundational research, competitor analysis, customer research and brand differentiation.  Our goal was to develop a unique and meaningful visual identity that would truly represent the business.

Our Thinking


The Finance Design Co. required a strong visual brand identity, unlike typical designs commonly found with finance & mortgage brokers and advisors. We developed a look and feel that is clean and simple while maintaining a high-end profile, without feeling cold and distant.

A key factor about The Finance Design Co. business is that they systematically pull together specific resources to offer the best outcomes to their clients. This deeper insight of the business operations allowed us to uncover the unique concept of “bringing together” to create a brand icon by joining the letters of the name.

t + f + d + co.

The result is that this icon is 100% original and unique, elevating the brand presence and making the logo and icon instantly recognisable and memorable.

Business Card design
Display of website design

Are you ready?

Let's get your business started on the brand journey! We would love to connect over coffee or online, to get to know each other and see how we can work together.