TruWood
Australian Handmade Cutting Boards, based in Brisbane
Industry
Handmade Cutting Boards
What we did
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- Logo Design
- Submark Design
- Brand Style GuideLogo Design
Key Brand Results
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- Brand identity that tells a story
- Cohesive On-brand Elements
- Well-defined Brand Guidelines
- Easy-to-use Logo Library
Overview & Objective
TruWood is committed to provide quality handcrafted cutting boards and serving platters made from Australian wood and are environmentally sustainable, anti-bacterial, unique in design and 100% Australian owned.
The Luxe Branding Co was asked to create a brand identity for Truwood that showed that they are a proudly Australian manufacturer as well as reflect it’s quality and natural benefits of the locally sourced, sustainable and naturally antibacterial wood.
Our Solution
Working closely with the team at Truwood, we uncovered the brand essensce and unique benifits of the product, and the business.
With these brand foundations as a solid guide, we created an icon wich encompasses not only the location of the spcial wood, which is a major feature of the product, but also includes the symbolic representation of the antibacterial wood plant itself.
Combined with the name we developed this idea int a stamp that can be easily branded directly to the wood.
We also developed a style guide to ensure the brand identity remains clear and consistent
Are you ready?
Let's get your business started on the brand journey! We would love to connect over coffee or online, to get to know each other and see how we can work together.