inForm Design Studio
Industry: Building Design
Location: Fortitude Valley, Brisbane, QLD
inForm Design Studio specialises in high-quality, sustainable building design solutions across Brisbane, the Sunshine Coast, Bribie Island, and the Gold Coast. Their expertise spans extensions, new homes, multi-residential, commercial, community, industrial, and educational projects.
Anton’s Kind Words
The Luxe Branding Co. was referred to me after I had a unsatisfactory experience with another designer. Admittedly I was very cautious, but Lisa set my mind at ease by doing a thorough client and expectation analyses.
Lisa went on to professionally present 3 great options – one as good as the other. Each option had a very different approach and left me speechless. I was much impressed with her work and I appreciate her input and professional service.
I will recommend her to anybody. I’m also using her for future projects.” – Anton
Scope of work
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Brand Foundations
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Brand Identity Design
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Logo Suite
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Brand Style Guide
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Marketing Collateral Templates
- Website
Overview & Challenges
Inform Design Studio had strong technical expertise but lacked a cohesive brand presence that reflected their level of skill and the premium nature of their projects. Their visual identity was generic, blending into a crowded market of design studios. They needed a brand that would communicate authority, timelessness, and trustworthiness – helping them attract discerning clients who value design quality.
Project Goals
- Define clear brand foundations to capture their values and positioning.
- Create a refined brand identity that reflects modern, timeless architectural aesthetics.
- Establish professional, consistent marketing collateral and website.
- Position the studio as a trusted, sought-after partner for residential and commercial building design.
Strategic Design Approach
Through a VIP Intensive, we first worked on brand foundations to clarify their values, differentiators, and audience expectations. From there, we designed a minimalist yet timeless identity, anchored by a strong typographic logo and subtle brand patterns to reflect precision and modernity. The collateral suite and website were built to support consistency and professionalism across every client touchpoint.
Key Results
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Successfully repositioned the brand as a premium building design studio.
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Improved client perception, with new projects reflecting higher-value opportunities.
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Enhanced consistency across all branded touchpoints, building client confidence.
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Created a professional platform to showcase their portfolio, strengthening lead conversion.
Are you ready to accelerate your brand?
Let's get you started on the your brand or website journey! We would love to connect online or over coffee, to get to know each other and see how we can work together.