Paynter & Williams
Premier Real Estate & Commercial photography and cinematography
based in the Redlands, Queensland
CLIENTs Kind review
What an Eperience! We were blown away by how much more connected we felt to our brand.
“We just finished our VIP intensive with Lisa from the Luxe Branding Co.
And what an experience. We’d just gone through quite a change to our business and wanted our brand to look and feel like the brand we wanted to be, rather than where we were at that very point in time, and reflect the level of service we actually provide.
The first port of call was to do your branding foundations. And it turns out it’s pretty pretty cool – it helped us figure out who our clients where, our brand why and all of our brand adjectives, and even what our voice was – which helped us write our website copy and social media posts.
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Murray and I were absolutely blown away by this experience, how much more connected we felt to our business and brand, and how much confidence it gave us to continue this pursuit of the rebrand.
After the foundations we did visual brand identity. We did all of this through the VIP intensive with the Luxe branding co. and I highly recommend it to anyone looking to go through a branding exercise of any sort to consider this kind of opportunity.
From day one, through pre-preperation and the intensive, Lisa was in contact with us, and clearly communicaed throughout the whole process.
The work she produced in such a short period of time – absolutely nailed it.
When you get Lisa’s creative brain completely to yourself for seven days and it is worth its weight in gold.
If you’re considering a rebrand and want to go through this VIP process without that lengthy back and forwards, I would definitely give Lisa a call. You won’t regret it.”
– Jayden, Partner at Paynter & Williams
Scope of work
- Strategic Brand foundations
- Brand Positioning
- Brand Voice
- Logo Development
- Business Card
- Letterhead
- Email Signature
- Corporate Brand Manual
- Presentation Template
- Customer-facing documatation
- website
Key Brand Results
- Successfully increased prices by repositioning as a premium provider.
- Attracted and partnered with more high-end real estate agents.
- Became more selective with clients, focusing only on their ideal market.
- Gained a professional advantage with a consistent, elevated visual identity that set them apart from competitors.
Overview & Challenges
Paynter & Williams already had a logo but felt it lacked the uniqueness and refinement needed to set them apart. As they began niching more clearly into a specific type of real estate media and clientele, they needed a brand identity that matched their ambition to be seen as higher value, more specialised, and premium within the industry.
Project Goals
- Clarify brand foundations to create a clear picture of who they are and how they show up.
- Design a refined and elevated identity that positioned them as the go-to choice for their niche.
- Create a professional, premium presence to attract high-value clients and allow them to charge higher rates.
- Provide a suite of strategic, consistent brand assets that made implementation seamless
Strategic Design Thinking
Through our VIP Experiences, we worked closely with Paynter & Williams to uncover their differentiators and position them strategically in the market. This process informed a sophisticated, elevated brand identity supported by a full suite of design assets — ensuring consistency across every touchpoint, from stationery to marketing templates and their website.
Ready to start your Accelerated Brand Journey?
Whether your goal is to establish you brand identity, grow with a strategy-led brand, or need a brand-powered website that builds credibility and trust - We would love to connect online or over coffee, to get to know each other and see how we can work together.