Amaree Collective

Bespoke Interior Styling,  Procurement and Design based in  Carina, Brisbane, Queensland,  Australia

Interior Design

 What we did

    • Logo Design
    • Brand Corporate Identity
    • Stationery
    • Social Media Templates
    • Display Banner
    • PowerPoint Presentation Design
    • Website Design and Development

Key Brand Results

    • Business Confidence
    • Distinctive Brand Positioning Statement
    • Clear Brand Voice for Customer Engagement
    • Elevated Brand Presence
    • A Professional Brand Identity with a Personal Touch
    • Custom Brand Graphics
    • Meticulous Brand Guidelines
    • On-Brand Customised Website
    • User-friendly & Easy-to-update Website

Amy’s Results & Kind Words

I recently sought out to find someone who could help me re-design my brand and create a new website. I didn’t feel confident in my current brand or that it reflected the target market I was striving to attract. The Luxe Branding Co. was recommended to me and I am so glad that I met with Lisa. From the get-go she was professional and her design process made it easy for me to follow and understand. Communication was clear at all times, the project ran to schedule and the finished result was exactly how I imagined it and wanted it to be. Lisa understood my target audience and created a brand for me that I now feel confident to take to my potential clients and feel proud about. Lisa is a very talented designer and I highly recommend anyone who is looking to take their brand and website to the next level. Thanks so much Lisa for a really positive experience all round and I’m so happy with my new brand and specialised website design.

– Amy

Logo and logo submarks


Amaree Collective specialises is interior styling and concept design with a specific focus on beautiful high-end fit-outs for homes and commercial spaces. Whether you are a homeowner, investor or developer Amy will design, procure and style your unique space with a range of bespoke furniture packages.

Amy has extensive design experience with a trained eye for incorporating a variety of furnishings to create a unified, beautifully and cohesively designed interior space. This lead to Amaree Collective growing and Amy’s clientele began to expand. 

She was at a crossroads with her business,  and knew that she needed to elevate her brand presence to meet the high level of business, and make an impact on her clients and possible collaborators.



Amaree Collective is more than just interior styling, it is about creating dream spaces that people can feel proud about.

A luxury business needs a luxury brand.

Our goal was to uncover the vital elements of the brand to understand the clientele, brand position and personality so that we could create visual elements that supported the brand.

Emphasising Amy’s personal touch we wanted to ensure that the new brand portrayed her expert-level experience, style and class, and showed that her designs were classic and timeless.

Website design and development for Interior stylist
Website design and development Interior decorating
Brand Identity design & Stationery

Our Solution

Working with Amy, we clearly defined her brand foundations, identified the “why” behind the business and developed the brand positioning statement. These provided us with a clear direction to design the brand identity and supportive brand collateral in a way that reflects the business as professional and high-end, while still being attainable.

We developed a moodboard that directed our brand image styling, and guided the colour pallet used throughout the brand elements. We utilised fonts that are a combination of professional and personal to ensure we we speaking to the right audience while still being authentic to the brand.

We ensured that Amy had everything she needed to launch the new brand. Our ultimate brand collection contained a full logo library (Main logo, alternative logo, submarks and favicon), as well as her stationery suite which included her essential stationery like business card, letterhead and unique email signature. 

We also created some templates for Amy which included her social media templates – set up and ready to use. As well as an on-brand Powerpoint presentation slide deck to help her present her ideas and designs to her clients in a more professional way.

Last but not least – we designed and developed a 100% unique website based on the new visual brand identity. This helped to expanded Amaree Collective’s professional appearance online. We provided her with full access and administration rights as well as some helpful videos to ensure that Amy can manage her own website.     

Are you ready?

Let's get your business started on the brand journey! We would love to connect over coffee or online, to get to know each other and see how we can work together.