• Brand Foundations

• Logo Design

• Corporate Brand Identity

• Stationery

• Social Media Templates

In the saturated building industry, Chris and Bec knew that differentiation was critical. Their new licence expanded their capabilities, but without a strong brand, they risked blending in with competitors. They needed an identity that not only projected professionalism and credibility but also captured their unique style, skills, and quality solutions.

• Build a professional and impactful brand presence from the start

• Create a unique and meaningful brand identity to stand out in a crowded market

• Capture the team’s personality while reinforcing credibility and trust

• Provide the tools and resources for consistent and confident brand application

We began by clarifying the brand foundations and uncovering opportunities for differentiation. Drawing inspiration from Queenslander restorations, we designed a custom brand mark that combined the business initials (H + b + H), the decorative lattice patterns of heritage homes, and a symbolic representation of Chris himself.

To support brand consistency, we developed a comprehensive style guide and packaged the full identity into our easy-to-manage Signature Brand Library. This included a complete logo suite, stationery, and templated social media designs. We also created a large tradie banner to strengthen their visibility on-site and reinforce their professional presence in the field.

• High-impact brand mark that stands out in a crowded market

• Personalised identity reflecting both the business and its heritage inspiration

• Defined brand positioning statement and brand foundations

• Comprehensive brand kit and easy-to-use Signature Brand Library

• Strong professional presence to attract clients and collaborators with confidence

• Clear guidelines to maintain consistency across all brand touchpoints