The Finance Design Co.
The Finance Design Co., specialising in bespoke finance and mortgage brokering services, sought to establish a clear and defined brand identity. Through an extensive client discovery process, workbook exercises, and in-depth research, we identified numerous opportunities for brand differentiation and competitive advantage.
Scope of work
- Brand Foundations
- Copywriting
- Logo Design
- Custom Corporate Identity
- Stationery Design
- Presentation Folder
- Social Media Templates
- PowerPoint Presentation Design
- Website Design and Development
- Logo Library
- Brand Guidlines
Overview & Challenges
The Finance Design Co. needed a brand identity that reflected both their expertise and the personalised nature of their services. With a competitive market and a professional audience, the challenge was to create a presence that conveyed mastery, connectivity, and experience while remaining approachable.
Project Goals
The primary objective was to project an image of professionalism and high-end appeal balanced with approachability. The target audience comprised professional home buyers seeking new home purchases, refinancing options, or building a property portfolio.
Strategic Design Approach
We developed a systematic approach that showcased The Finance Design Co.’s unique resources and commitment to delivering exceptional outcomes. The brand icon, creatively designed by combining the letters t + f + d + co., represents the concept of “bringing together.” This distinctive icon ensures a memorable and original brand presence, enhancing recognition and differentiation.
To further support the client’s business operations, we provided additional elements that equipped Julia, the business owner, with the necessary resources to conduct her services professionally. Deliverables included a comprehensive brand review, positioning statement, logo development, stationery suite, and a corporate presentation folder. Work is also underway on a bespoke website to enhance online presence and client engagement.
Key Results
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Distinctive brand identity built around a unique and memorable icon
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Positioning that balances professionalism, high-end appeal, and approachability
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Comprehensive brand kit supporting professional service delivery
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Strong visual presence for both print and digital platforms
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In-progress website development to further strengthen online engagement
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A compelling brand identity that communicates expertise and resonates with the target audience
Are you ready to accelerate your brand?
Let's get you started on the your brand or website journey! We would love to connect online or over coffee, to get to know each other and see how we can work together.